A clear and structured workflow ensures your content aligns with your goals, meets quality standards, and engages your target audience. Below is an overview of our comprehensive process:

Step 1: Discovery Call
Understand your goals, audience, and brand vision. This involves discussing the project scope and key objectives, as well as clarifying timelines and deliverables, to ensure alignment and clear expectations for the project. Additionally, we want to ensure that we understand if there are outlines and SEO keywords we are working from (or if we need to create those.)

Step 2: Style & Format Alignment
Define the tone, style, and format of your content. This includes confirming the voice and branding guidelines, discussing preferred content formats such as blogs, articles, whitepapers, and social media posts, and reviewing any specific requests or templates that may be relevant.

Step 3: Review of Your Website and Existing Assets
Conduct an audit to gain insights into your existing content and identify areas for improvement. This involves evaluating the website content for tone, quality, and engagement, as well as assessing existing assets such as blogs, videos, and PDFs. Additionally, the audit aims to identify any gaps in the current content strategy.

Step 4: Building a Content SOP
Develop a streamlined process that is tailored to your specific needs. This includes drafting a Standard Operating Procedure (SOP) for content creation, outlining communication protocols and approval processes, and establishing clear deadlines and workflow stages to ensure an efficient and effective approach.

Step 5: Drafting Content
Create the initial versions of your content. This involves writing based on the established tone, style, and goals. Once the drafts are completed, they will be submitted for internal review.

Step 6: Developmental Editing
Refine the structure, flow, and clarity of your content. This involves reorganizing the material to improve readability and engagement, while also enhancing the storytelling to ensure it aligns with your objectives.

Step 7: Copyediting
Polish the language, grammar, and style of your content. This involves correcting any grammar, punctuation, and syntax errors to ensure clarity and accuracy.

Step 8: Content Delivery
Submit the finalized content to you. The content should be delivered in the agreed-upon format, such as Word, Google Docs, or through CMS upload.

Step 9: Client Feedback & Revisions
Address your insights and requests for changes. This involves reviewing the feedback provided by you, clarifying any ambiguities, and implementing agreed-upon changes based on your feedback. Once these revisions are made, the updated content will be resubmitted for final review.

Step 10: Final Review & Delivery
Provide the finalized content for use. This includes confirming your satisfaction and approval. Once approved, the content will be delivered in its final format, ready for publishing. Additionally, post-delivery support will be offered if needed.

This process ensures a collaborative approach that balances creativity with precision, resulting in content that resonates with your audience and meets your business objectives.